On August 29–30, 2026, ELUX made its return to the Vape Club Show in Moscow, one of the largest events in the global vape industry. Over the two-day event, ELUX showcased a broad range of products and connected with visitors and industry professionals, exchanging insights and exploring new opportunities across the vaping sector.

A major highlight of ELUX’s presence was the debut of its first-ever E-HOOKAH device. Designed to recreate the distinctive experience of traditional hookah, the device features a distinctive heating structure design, it simulates the hot-air supply generated by charcoal burning. Throughout the vaping cycle, circulating air stays at a balanced temperature, preventing flavor deviation and hookah tobacco waste caused by cold-hot alternation of air intake.
ELUX SHISHA can start very fast. It takes just 4 minutes to preheat, offering a major edge against competing brands in the industry that need 8 minutes for preheating. Equipped with four 21700 batteries, it delivers up to two hours of runtime on a full charge.

ELUX, a globally famous e‑liquid brand, is hugely popular across the United Kingdom. Its debut in Russia has aroused great expectation and interest from local customers. ELUX has tailored flavors and nicotine strengths to local consumer preferences. The e-liquids received positive feedback from partners and consumers at the event, praising the flavors and their excellent compatibility with ELUX open pod systems.
In addition, ELUX showcased a selection of its disposable devices, including the MAXPO 80K and SPEED 80K. Featuring stylish and distinctive designs, a comfortable grip, and a smooth vaping experience.


The positive feedback from visitors and customers at the event highlights the potential of ELUX’s e-hookah in the Russian market. Moving forward, ELUX will continue to explore new opportunities, strengthen its local presence, and better serve local customers and consumers.
